I remember when I first fell in love with photography. I was researching the Zone system for my beginning black and white photography class. In the photography section of the library there was a plethora of photobooks. The first book I grabbed off the shelf was Robert Frank’s, “The Americans.” I was stunned by the power of the images and years later when I read James Joyce’s “The Dubliners,” I realized I had found “The Americans” to be its literary equivalent. The biting visual commentary with which Frank photographed manifested an empty and racist society. Frank held a mirror up to American culture and–like HD on a pock-marked face–it wasn’t a pretty picture. Or was it? Jack Kerouac who wrote the forward in the book said: “Robert Frank…he sucked a sad poem right out of America onto film, taking rank among the tragic poets of the world.” The book had 83 images and each were interesting and powerful in their own right. When viewed from cover to cover, the visual discussion and running commentary spoken by the imagery drove the tragic point home that all was not right in the land of opportunity. Photobooks became my introduction to photography and I realized I too wanted to shout out in a visual voice my photographic manifesto. I spent many hours in the library looking at photobooks by Diane Arbus, Duane Michaels, Arnold Newman, W. Eugene Smith, Helmut Newton, Harry Callahan, Richard Avedon, etc. I tried to quench my thirst for imagery with each book I opened, but after some time I realized that through this powerful medium, my appetite was insatiable.
Shortly after looking at a Henri Cartier Bresson photobook I attended an exhibit at the Museum of Modern Art in San Francisco. I really enjoy viewing photographic prints. I like to get as close as I can to see the photographic grain. Then I move farther away, and just bask in the logos, ethos, and pathos of an image. At the exhibit, I thought the viewing experience would be so much better if all those people weren’t in the way. The photobook is a trade-off between viewing an original piece of art among a crowd and viewing a portable, smaller reproduction in a controlled, convenient, and intimate environment.
The photobook of the present is a hardcover printed book that is limited by it’s physical nature for distribution. One can go to a library and check it out or purchase it online or at a bookstore. Viewing a photobook is an individual experience. The cost of production and shipping limits its dissemination to a mass audience.
Technology has enabled convenient use of the computer (including cell phones and PDAs) as a portal to interact with data in the form of news, entertainment, music, film, ebooks etc. We are interconnected with data like never before through the internet. How will this affect the future of the photobook?
As Paul Graham writes in “Why TV Lost,” twenty years ago people noticed computers and TV were on a collision course and started to speculate what they’d produce when converged. We now know the answer: computers will prevail. It’s clear now that even by using the word “convergence” we were giving TV too much credit. This won’t be convergence so much as replacement; “TV shows” will even be viewed on computers. The TV will become less of a purveyor of content through networks or cable sources and will be used mainly as a really large monitor.
Graham goes on to describe how the next generation has brought the computer into their social and entertainment dynamic. I have come home to find my teenage kids watching Hulu or some other provider of TV shows or movies on the internet. They don’t adjust their schedules to watch TV shows; rather they go to the net for on-demand viewing. These teens will soon be adults who will incorporate these viewing habits with most of their multimedia entertainment.
In ten years the photobook will be online as most new books will be. I think there will be one caveat. I believe that the photobook will have a narration by the photographer describing the work, the personal vision, the environment and subject the matter. It will be like a museum tour where you have your own personal guide. You will feel like you have met the photographer and have the unique privilege of sitting down to listen to them discuss their work. Take, for example, the following piece in which Anthony Suau talks about photographing the fall of the Berlin Wall as a prototype for the new photobook: http://www.youtube.com/watch?v=VkTO8ZDcOeg
The great thing about the marriage of photos and narrative is the richness of the narrated stories which enhance the viewing experience. If you have ever heard James Nachtway speak about his photos, you will note that the stories he tells magnify the beauty and tragedy of the work. Photographers tell interesting stories not just with their photos. The narrative accompanying photos in the electronic photobook will appeal to more viewers. They will receive an education and understanding of the unique perspective of the photographer.
We live in a culture that craves the photograph. There is, however, a lack of understanding and knowledge about the photographic aesthetic and the visual dialogue. Technology has raised the photographic standard to the point where everyone can take a correctly exposed and in-focus picture. What differentiates the layman from the photographer is what they have to say with their imagery. One can speak with a multitude of words or photos, and babble. In order to articulate a visual narrative, a cohesive understanding of light, subject matter, environment, design, lens choice, and sense are all necessary to orchestrate a successful image. The photobook is a fantastic form of education that can generate inspiration as well as practical, applicable ideas for the viewer.
The photobook of the future will have the asset of being a multi-user experience. One could purchase it online as an ebook and view it, through a wireless connection, on a big screen TV monitor. Thus, many people will enjoy the experience, fostering an exchange of thoughts, ideas and discussion to reveal a more layered and meaningful photographic approach. Photobooks will be packaged with other photobooks, movies, and ebooks. They will be bundled together by similar subject matter or interests providing hours of rich entertainment, education, and pleasure for the viewing audience.
I look forward to the future of the photobook and to the inevitable evangelistic nature of its evolved form. I hope to see many others discover the wonder, the sublime nature of photography, as I did in that library, pouring over printed photobooks. Photography is the universal language of humanity; optimistically, I anticipate technology’s influence on the photobook.
Check out what others have to say at: http://blog.livebooks.com/2009/12/want-to-be-part-of-our-new-crowd-sourced-blog-post-tell-us-what-you-think-about-the-future-of-photobooks/
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